Pleasure for Addicted to Fashion - Sisley

Pleasure for Addicted to Fashion - Sisley

December 13, 2010, Fashion Brands

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Something from History

The story of the brand Sisley started in 1968 in Paris. In comparison with the standards in the past, this company offered more revolutionary style of clothes that began to gain bigger popularity. These days, products by Sisley are in perfect accordance with the most avant-garde trends. What is more, they focus mainly on the young generation.

Pleasure for Addicted to Fashion - Sisley (http://www.fashionlevel.net)

Collections by Sisley

Every season Sisley introduces wide collections for men as well as for women and children (Sisley Young Line – for children 8 to 12 years) who follow the fashion according to the latest trends. Collections include sports clothing as well as everyday outfits, formal and elegant dresses, sexy underwear. From its collections, everyone can choose the right style for various occasions and for every moment of the day. All the details, accessories, colours and materials have a sophisticated design that represents the latest and upcoming fashion trends.

Pleasure for Addicted to Fashion - Sisley (http://www.fashionlevel.net)

Cooperation with Benetton

The idea to make a deal with Benetton occurred in 1974, when the company registered the Sisley's poten­tial and purchased sole rights for the usage of the name. In 1966, the company logo was changed from an original reddish-golden emblem, which brought fame to this brand all over the world, to more elegant and refined white sign on the black background.

Shocking Advertising Campaign

The significant reasons of Sisley's success all over the world are its advertising campaigns which are often controversial or provocative. The purpose of these impressive advertisements is not only an effort to sell a product, but also to achieve an image of the lifestyle that is totally different from the standard.

Pleasure for Addicted to Fashion - Sisley (http://www.fashionlevel.net)

Source: www.sisley.com, www.benettongroup.com

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