Diesel Jeans / The Presentation of the Italian Legend

Diesel Jeans / The Presentation of the Italian Legend

April 22, 2010, Fashion Brands

Sponsored links:

The Diesel company, which is now going to celebrate thirty years from its foundation, is the innovative international company producing high-quality jeans fashion and accessories. Diesel has customers in more than 80 countries of the world, it has 50 own boutiques and 10,000 coopera­ting shops.

The company was founded by Renzo Rosso in 1978. Renzo wanted his company to be unique and special. That is why he cooperated only with people like himself – those who did not want to subordinate their interests to fashion industry. His wish was to create dynamic type of clothes for those who want to express their own way. That is also the reason why the designers of the Diesel collections do not have to follow any rules.

Diesel perceives the world like the simple space without any borders and big cultural differences. The designers try to transfer this image into the clothes – they create unpredictable and energetic fashion. These unconventional methods were presented like a model of the professional management.

Diesel Jeans / The Presentation of the Italian Legend (http://www.fashionlevel.net)

The main milestones in the history of the company are the years: 1978 (the creation of the trade brand Diesel), 1985 (Renzo Rosso started to decide in the company), 1991 (the beginning of the international marketing strategy), 1996 (the opening of the first flag boutique at Lexington Avenue in New York), 2000 (the gain of The Staff International, the owner of the brands such as for example Dsquared of Vivienne Westwood Red Label).

Rosso all the time believed in the strategy of one world in one language and started to build up the distribution network through 5 continents. Nevertheless the jeans are produced only in Italy. The management of the company is located in Molvene in Northeast of the country and it consists of 12 employees from Europe, Asia and America. Diesel gives employment to approximately 3,300 people and its turnover is 1,85 trillion dollars.

Diesel Jeans / The Presentation of the Italian Legend (http://www.fashionlevel.net)

Today the hotel Art Déco Pelican in Miami, some mountain farms producing olive oil and wine and Diesel Denim Gallery offering “art jeans” (the jeans created as the works of arts, which are the only products of its kind), presents themselves under the logo Diesel.

The new collection of Diesel appears with the slogan “Because we care”. Except for fashionable jeans it also attracts your attention with the advertising video which should safeguard your safety while shopping new stuff. By the way it advises not to touch displayed goods without a good insurance. The thing is that the collection is full of energy and fashion and it is destined for those who are not afraid to show their own direction.

Diesel Jeans / The Presentation of the Italian Legend (http://www.fashionlevel.net)

Sponsored links:

Shopping Guide

Categories