Rihanna has become the ambassador of the sports brand Puma!

Rihanna has become the ambassador of the sports brand Puma!

January 5, 2015, Accessories, root

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New for 2015 will begin immediately in January once an exciting collaboration, which is not displease. Popular sports brand Puma is joining forces with pop icon Rihanna, who is now not only become the ambassador of the brand, but was also interested in the position of creative director and in charge will have a women's sport collection that will bring his unique sense of style and innovative approach . And why Rihanna? For Puma embodies everything that is key to the brand, that indomitable courage and creative power.

Rihanna has become the ambassador of the sports brand Puma! (http://www.fashionlevel.net) Rihanna is known as a pioneer of new trends and style informer and now i will try it in sportswear. Connection Cougars and Rihanna brings fresh collection full of pieces that merge the singer's perso­nality and love for the sport, courage and style will be also an example of a non-traditional approach to sport.

Rihanna has become the ambassador of the sports brand Puma! (http://www.fashionlevel.net) Rihanna is therefore now becoming the face of the collection in the category of Training and feels in this product category and the role of creative director. From 2015 will thus have a direct impact on the new collection and will cooperate with the internal team to create products. The collection will be created to encourage women not only in sports, but also to inspire confidence and love their bodies, which are also the things for which he is known and admired Rihanna. Furthermore, it will play a major role in the PUMA brand campaign called Forever Faster, together with a number of world stars of the sport PUMA like. Usain Bolt or Sergio Aguero.

And what it says on the newly signed partnership itself Rihanna? „It's great to find a brand that celebrates the power and individuality. I can think of no better partner with whom I would like to work as creative director. I can not wait to see what together we create a bomb, "Rihanna*** commented on the new partnership. Adam Petrick, marketing director of Puma is also the collaboration with Rihanna enthusiastic: ***“Rihanna gives its audience around the world joy, but also flame energy and amazement. PUMA admires her only for her instinct to create one new thing after another, but even more for that is the centerpiece of trends and innovations in fashion, style, music and soon also in sports. We can not wait until we support Rihanna thanks to all women in the world, because she demonstrates love and commitment to the body, now she is an exact representation of the concept PUMA Woman. "

Source: TZ Puma

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