More Than Just Jeans! / Pepe Jeans

More Than Just Jeans! / Pepe Jeans

October 3, 2010, Fashion Brands

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The idea of creating a British jeans brand, which would conquer the world, arose in the heads of three brothers from Kenya in 1973. Nitin, Arun and Milan Shah started their project by selling their products in a rented stall in the west London. Their jeans became very popular especially because of their high quality. They also fitted well. Around 1980, Pepe Jeans London became one of the foremost fashion brands of the American market and that is why it was considered to be the most successful British brand of that time.

More Than Just Jeans! / Pepe Jeans (http://www.fashionlevel.net)

Pepe Jeans is the fashion for a young, sexy, present-day, independent and self-confident personality, with the proud attitude, who says: “I am what I am.“ Two categories of customers are the target group: Pepe Jeans – Youth focuses on the young people in the age of 18 to 25 and Pepe Juniors on children and the youth from 8 to 16. Beside jeans, Pepe Jeans produces also T-shirts, shirts, tops, sweatshirts, jackets, skirts, caps, handbags, belts, wallets, sunglasses and shoes. The identification mark is the logo PJL 73.

More Than Just Jeans! / Pepe Jeans (http://www.fashionlevel.net)

The contemporary face of this world-known fashionable brand is the Hollywood star Asthon Kutcher. In the past Pepe Jeans cooperated with such personalities like for example Kate Moss, Cristiano Ronaldo or Sienna Miller. Moreover, Pepe Jeans owns the European licence from The Andy Warhol Foundation, due to which the original artistic collection, inspired by the work of the foremost American artist of the 20th century, came into existence. Among 250 pieces of men's and women's clothing and accessories, it is possible to find the famous Campbell tomato soup or the portrait of Marylin Monroe.

More Than Just Jeans! / Pepe Jeans (http://www.fashionlevel.net)

Source: www.pepejeans.com

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