The Original All Star - The Revolutionary Shoe / Converse Shoes

The Original All Star - The Revolutionary Shoe / Converse Shoes

November 12, 2010, Shoes & Footwear

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Converse shoes are worn all over the world today and have become synonymous with active lifestyle&com­fortable clothing. The Converse Chuck Taylor All Star are the shoes that every young person longs for. However, the roots of this enormous success and the origins of this unique design remain a secret to many adorers of the high top beauty.

The Original All Star - The Revolutionary Shoe / Converse Shoes (http://www.fashionlevel.net)

A Few Words About History

The roots of this unique company go back do 1908, when Marquis M. Converse opened the Converse Rubber shoe Company in Malden, Massachusetts. The production consisted mainly of rubber footwear and the first tennis shoe did not come until 1912.

A big break came in 1917, when the company introduced the first Converse All Star basketball sneaker. A year later Charles Ch.Taylor, a high school basketball player, put his All Stars on and started to introduce this sport to young people across the United States. Converse became the forerunner of basketball during the 20th century and even sponsored the Olympic Games in 1984.

In 1997, the company announced that the total production of Chuck Taylor All Star crossed over 500 million of pairs. However, Converse did not enter the new millennium with good sales and the owners were forced to file for bankruptcy. The manufacture in the USA was stopped and Converse started to produce all of their shoes in Asia.

In 2003, the company was took over by the giant of the shoe industry – Nike. This event was acclaimed by ones, and criticized by others, because “Converse would never be the same again“. Nevertheless, All Stars remain and continue to gain new admirers every day.

The Original All Star - The Revolutionary Shoe / Converse Shoes (http://www.fashionlevel.net)

Charles Chuck Taylor

Chuck Taylor wanted to be a basketball player since his childhood. He succeeded in high school competitions and cooperated with such teams as the Original Celtics and the Akron Firestones.

The Original All Star - The Revolutionary Shoe / Converse Shoes (http://www.fashionlevel.net)

Chuck was hired by Converse in 1921, to help the company improve the sneakers design and flexibility. Taylor‘s sugges­tions greatly modified the appearance of All Stars. He was not only a man with brilliant ideas, but also a skilful shoe salesman. His signature could be seen on every high top Chuck Taylor shoe even today. As the former Converse Chairman Gib Ford said: “People liked Chuck because what he was doing was great for them and great for the sport“.

The Original All Star - The Revolutionary Shoe / Converse Shoes (http://www.fashionlevel.net)

Sources: www.conversestore.net, www.helium.com, www.converse.fr, www.chucksconnection.com, www.hoopshall.com, MM Productions / Lifesize / Thinkstock, www.glogster.com

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