Be Who You Are / Bobbi Brown

Be Who You Are / Bobbi Brown

October 6, 2010, Perfumes and Cosmetics

Sponsored links:

Bobbi Brown Cosmetics is the American brand that was founded by the make-up artist Bobbi Brown. Its first success in the beauty scene was in 1991 with the collection Bobbi Brown Essentials made up of 10 brown based lipstick shades that were unique at that time and began the new era of the wearable, natural looking make-up. In 1995 the success continued and the company was bought by prestigious US manufacturer and marketer of beauty products Estee Lauder.

Be Who You Are / Bobbi Brown (http://www.fashionlevel.net)

Nowadays Bobbi Brown Cosmetics offers a wide range of cosmetic products including skincare, make-up, professional tools and brushes in 400 stores throughout Europe, Asia and Latin America.

Bobbi Brown, today's CEO of the Bobbi Brown Cosmetics, usually does the make-up for models and celebrities herself. She also writes books with a lot of advice and tips for women of different age groups.

Be Who You Are / Bobbi Brown (http://www.fashionlevel.net)

Photo: Bobbi Brown applies her BB cosmetics on Natalie Gulbis, a professional American golfer, in her Bobbi Brown studio in New Jersey.

Bobbi Brown – Pretty Powerful

Be Who You Are / Bobbi Brown (http://www.fashionlevel.net)

Bobbi Brown’s original approach to the cosmetic world was at the time when there were few options to give women make-up that would match their skin tones and provide a naturally beautiful look. Bobbi Brown as the make-up artist considers the company itself to differ from others in the way they believe you should “be who you are” and not “be someone else”.

“There is much more to it. You get to really create something and sometimes the creation is just helping a woman to find out who she is and your make-up helps her feel who she is.“ She claims about the make-up.

This was proved by the spring campaign called Pretty Powerful, where not models but Bobbi’s friends and women from her staff were asked to be the faces of a campaign which symbolized her belief that every woman is naturally beautiful, and with the right tools and skills, she can look and feel herself absolute and confident. This campaign showed the transformation of ordinary women from Pretty to Pretty Powerful.

Bobbi Brown Books

Bobbi Brown is also an author of five books with the make-up advice and hot tips not only for woman but also for teenagers. Her greatest hit is Makeup Manual that reflects her 25+ years make-up artist experiences, including 200 full-colour photos and step by step instructions. This book also provides a guide of how to break into the business and work with photographers, magazine editors, fashion designers and so on.

Be Who You Are / Bobbi Brown (http://www.fashionlevel.net)

Sources: www.bobbibrowncosmetics.com, www.zimbio.com

Sponsored links:

Shopping Guide

Categories