Quiksilver - The Sports Outfits You Will Fall in Love with

Quiksilver - The Sports Outfits You Will Fall in Love with

September 20, 2010, Fashion Brands

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Australia represents a paradise for water sports, especially surfing, and as a surfing country it is no surprise that the most famous surf brand Quiksilver was established right there. The story of Quiksilver begins in 1969, when one man came up with an idea of producing new boardshorts. The man was an Australian surfer Allen Green, who together with his friend John Law set up the company in one of the Australian states, Victoria in 1970. Green needed to borrow 2500$ from his father to make his dream come true but the loan definitely paid off when the company, with its motto of the wave overflowing the mountain, started making fair amount of money.

Quiksilver - The Sports Outfits You Will Fall in Love with  (http://www.fashionlevel.net) Quiksilver - The Sports Outfits You Will Fall in Love with  (http://www.fashionlevel.net)

The first boardshorts, made of thick cotton material in order to survive the harsh conditions during surfing, were really uncomfortable, so when Quiksilver introduced the new boardshorts made of lightweight fabric, which also had the ability to dry much quicker than the previous ones, the surfers welcomed them with open arms. Quiksilver soon gained its popularity and widened its assortment of goods – at first to California and after some time to other American states and European and Asian countries.

Quiksilver - The Sports Outfits You Will Fall in Love with  (http://www.fashionlevel.net) Quiksilver - The Sports Outfits You Will Fall in Love with  (http://www.fashionlevel.net) Quiksilver - The Sports Outfits You Will Fall in Love with  (http://www.fashionlevel.net)

During the 80’s, Quiksilver confirmed its place on the market and started to sponsor young athletes such as Tom Carroll in 1988 or Kelly Slater today. In the late 80’s, Quiksilver began to concentrate on different sports not just on surfing, so the lovers of alpine sports such as skiing and later snowboarding waited to see their own Quicksilver collection.

Quiksilver - The Sports Outfits You Will Fall in Love with  (http://www.fashionlevel.net)

Quiksilver seemed to have only one disadvantage at that time, its surfwear was designed only for men. However, women appeared to be more and more emancipated and the number of female surfers rapidly increased. Quiksilver did not overlook this situation and offered a solution, so in the 1990 Roxy, the sister brand of Quiksilver, was established. Roxy quickly attracted young women due to its largest collection of sport fashion only for women. Today the Roxy sales represent 30% of the whole Quiksilver income!

Quiksilver - The Sports Outfits You Will Fall in Love with  (http://www.fashionlevel.net) Quiksilver - The Sports Outfits You Will Fall in Love with  (http://www.fashionlevel.net)

In 2007 Quiksilver made another important step – the creation of a separate line of women's clothing which did not offer sportwear but dresses, denim or woven materials. It presented the breakthrough in the company which was focusing only on men’s clothing for decades! To confirm its uniqueness, Quiksilver chose individual women such as singers, artists or architects as an inspiration and also supported their activities.

Quiksilver - The Sports Outfits You Will Fall in Love with  (http://www.fashionlevel.net) Quiksilver - The Sports Outfits You Will Fall in Love with  (http://www.fashionlevel.net)

Quiksilver is no longer just a sport brand, it became a strong company which satisfies all needs of its clients. The empathy with the clients is the secret key of Quiksilver’s suc­cess!

Quiksilver - The Sports Outfits You Will Fall in Love with  (http://www.fashionlevel.net)

Sources: http://quiksilver-boardshorts.com, www.quiksilver.tw, www.quiksilver-women.comwww.quiksilver.com

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